Media & Psychology by Jerry Silfwer

Seriality explains why some pub­lics remain pass­ive and frag­men­ted while oth­er pub­lics sud­denly unite and “click” into place. It’s a mat­ter of context.

Perception man­age­ment is a PR approach that shapes nar­rat­ives to influ­ence how pub­lics inter­pret and responds to inform­a­tion, events, or organisations.

“Correct” isn’t neces­sar­ily good pub­lic rela­tions. Some people argue that their actions should­n’t res­ult in bad pub­lic rela­tions because they’re a) leg­ally in the clear…

Discover effect­ive per­sua­sion strategies tailored to vari­ous situ­ations based on the audi­ence. Learn when to use each strategy for max­im­um impact and influence.

Be mind­ful of the para­dox of prom­in­ence in pub­lic rela­tions. With every increase in vis­ib­il­ity, there is a cor­res­pond­ing increase in cri­ti­cism and scrutiny.

Many organ­isa­tions are strug­gling with the PESO para­dox. How do you accur­ately dis­trib­ute your invest­ments across paid, earned, shared, and owned channels?

Explore Doctor Spin’s top media train­ing advice with these 20 basic tips and tech­niques for mas­ter­ing inter­views and enhan­cing your pub­lic speak­ing skills.

Dive into the prin­ciples of the Golden Rule of Persuasion. Harness its poten­tial to estab­lish and main­tain strong rela­tion­ships — and lead with influence.

Many well-known and pop­u­lar games are based on inform­a­tion asym­metry. Learn the fas­cin­at­ing his­tory of psy­cho­lo­gic­al games like Mafia, Werewolf, and Among Us.