Media & Psychology by Jerry Silfwer

The fire­hose of false­hood pro­pa­ganda mod­el is not only a com­mu­nic­a­tions tac­tic; it is an engin­eered col­lapse of shared real­ity, executed at scale and speed. 

PR dis­asters occur when mis­steps leads to pub­lic back­lash, repu­ta­tion dam­age, and loss of pub­lic trust. Here’s a list of infam­ous PR dis­asters to learn from.

Distributive nego­ti­ation is zero-sum, while integ­rat­ive nego­ti­ation seeks win-win solu­tions. History shows when each works best in dip­lomacy and busi­ness deals.

Getting people to a “big yes” via a series of “small yeses” is key for the yes lad­der PR strategy. It pro­motes stra­tegic, prac­tic­al, and long-term priorities.

Seriality explains why some pub­lics remain pass­ive and frag­men­ted while oth­er pub­lics sud­denly unite and “click” into place. It’s a mat­ter of context.

Perception man­age­ment is a PR approach that shapes nar­rat­ives to influ­ence how pub­lics inter­pret and responds to inform­a­tion, events, or organisations.

“Correct” isn’t neces­sar­ily good pub­lic rela­tions. Some people argue that their actions should­n’t res­ult in bad pub­lic rela­tions because they’re a) leg­ally in the clear…

Discover effect­ive per­sua­sion strategies tailored to vari­ous situ­ations based on the audi­ence. Learn when to use each strategy for max­im­um impact and influence.

Be mind­ful of the para­dox of prom­in­ence in pub­lic rela­tions. With every increase in vis­ib­il­ity, there is a cor­res­pond­ing increase in cri­ti­cism and scrutiny.