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Managing Social Media by Jerry Silfwer

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All Articles on Managing Social Media

Critical Mass: How Many Social Media Followers Do You Need?

It’s import­ant to invest in aggress­ive social media strategies to reach crit­ic­al mass. And lead­ers must be made aware of the crit­ic­al mass challenge.

Online House Rules (Social Media Policy Statements)

It’s quick and easy to estab­lish online house rules. Each example of a social media state­ment aims to foster pos­it­ive inter­ac­tions and an inclus­ive community.

A Community Manager’s Job Description

What does a Community Manager do all day? I’ve out­lined a typ­ic­al job descrip­tion for this grow­ing specialization.

Facebook Zero: Your First Fix Was Free

Those Facebook fans you paid once to acquire, you must now pay twice to reach. Time to adapt to “Facebook Zero.”

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