The Public Relations BlogDigital PRManaging Social Media

Managing Social Mediaby jerry silfwer

Here you’ll find all Doctor Spin’s PR-related blog posts on social networks like Facebook, Instagram, YouTube, Pinterest, TikTok, etc.

Managing Social Media

Social Media Logic: The Amplification of Media Effects

Social media logic shapes content and communication behaviours on social media platforms, similar to classic media logic but with amplified effects.

Managing Social Media

Social Media — The Good, the Bad, and the Ugly

Social media companies like Google and Facebook are powerful, but that doesn’t make them evil. Paradoxically, they’re too good for us to handle.

Managing Social Media

Social Media Myths in PR

Many brands and corporate communications professionals get their social media analysis completely wrong. We need to debunk these common social media myths.

Managing Social Media

How Ghost Followers Destroy Your Social Accounts

How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.

Managing Social Media

Critical Mass: How Many Social Media Followers Do You Need?

It’s important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.

Managing Social Media

Online House Rules (Social Media Policy Statements)

It’s quick and easy to establish online house rules. Each example of a social media statement aims to foster positive interactions and an inclusive community.

Managing Social Media

A Community Manager’s Job Description

What does a Community Manager do all day? I’ve outlined a typical job description for this growing specialization.

Managing Social Media

Facebook Zero: Your First Fix Was Free

Those Facebook fans you paid once to acquire, you must now pay twice to reach. Time to adapt to “Facebook Zero.”

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