Doctor SpinThe PR BlogManaging Social Media

Managing Social Media by Jerry Silfwer

Here you’ll find all Doctor Spin’s PR-related blog posts on social net­works like Facebook, Instagram, YouTube, Pinterest, TikTok, etc.

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All Articles on Managing Social Media

Managing Social Media

The Content Attention Pyramid (CAP)

What can we learn from the con­tent atten­tion pyr­am­id?. There’s no “stand­ing still” in social media pub­lish­ing. If you stand still and neg­lect the need…
Managing Social Media

How To Succeed in Social Media as a Business

How do you suc­ceed in social media as a busi­ness? The answer is prob­ably not what most organ­isa­tions think. Most organ­isa­tions think that social media…
Managing Social Media

Social Media Must Be Managed

Social media must be man­aged. For some, it is an easy-going play­ground far removed from every­day life. However, for organ­isa­tions, social media is very real.
Managing Social Media

Why Social Media Algorithms Are Basic

With so many new tech­no­lo­gies and social net­works being R&D‑driven tech giants, it’s easy to assume that social media algorithms are com­plex works of wonder.
Managing Social Media

Why Subscriber Counts Matter Less

Subscriber counts mat­ter less and less. Earning trust over time gets the algorithmic back­seat, while sen­sa­tion­al pieces of con­tent get the roy­al treatment.
Managing Social Media

Social Media Logic

Social media logic shapes con­tent and com­mu­nic­a­tion beha­viours on social media plat­forms, sim­il­ar to clas­sic media logic but with amp­li­fied effects.
Managing Social Media

The Social Media Complaint Department

Welcome to the social media com­plaint depart­ment. Please take a num­ber and sit back. We’ll listen to your griev­ances as soon as everything else is fixed.
Managing Social Media

Social Media Myths in PR

Many brands and cor­por­ate com­mu­nic­a­tions pro­fes­sion­als get their social media ana­lys­is com­pletely wrong. We need to debunk these com­mon social media myths.
Managing Social Media

How Ghost Followers Destroy Your Social Accounts

How do you beat social media algorithms? A small, but highly engaged, com­munity is way bet­ter than attract­ing huge bulks of ghost followers.

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