Doctor SpinThe PR BlogManaging Social Media

Managing Social Media by Jerry Silfwer

Here you’ll find all Doctor Spin’s PR-related blog posts on social networks like Facebook, Instagram, YouTube, Pinterest, TikTok, etc.

All Articles on Managing Social Media

Managing Social Media

Social Media Must Be Managed

Social media must be managed. For some, it is an easy-going playground far removed from everyday life. However, for organisations, social media is very real.

Managing Social Media

Why Social Media Algorithms Are Basic

With so many new technologies and social networks being R&D‑driven tech giants, it’s easy to assume that social media algorithms are complex works of wonder.

Managing Social Media

Why Subscriber Counts Matter Less

Subscriber counts matter less and less. Earning trust over time gets the algorithmic backseat, while sensational pieces of content get the royal treatment.

Managing Social Media

Social Media Logic

Social media logic shapes content and communication behaviours on social media platforms, similar to classic media logic but with amplified effects.

Managing Social Media

The Social Media Complaint Department

Welcome to the social media complaint department. Please take a number and sit back. We’ll listen to your grievances as soon as everything else is fixed.

Managing Social Media

Social Media Myths in PR

Many brands and corporate communications professionals get their social media analysis completely wrong. We need to debunk these common social media myths.

Managing Social Media

How Ghost Followers Destroy Your Social Accounts

How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.

Managing Social Media

Critical Mass: How Many Social Media Followers Do You Need?

It’s important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.

Managing Social Media

Online House Rules (Social Media Policy Statements)

It’s quick and easy to establish online house rules. Each example of a social media statement aims to foster positive interactions and an inclusive community.

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