Doctor SpinPR Trends

PR Trends by Jerry Silfwer

Read insight­ful art­icles and find tips on PR trends, emer­ging busi­ness mod­els, youth cul­ture, new tech­no­lo­gies and much more. Visit Doctor Spin’s PR blog today!

All Articles on PR Trends

The PR Agenda

The Muzzle Velocity PR Strategy

It seems Donald Trump might be using Steve Bannon’s “muzzle velo­city” PR strategy by “flood­ing the zone” to make news media choke on its own media logic. 
Online Subcultures

Emotional Maturity and Social Media

Many struggle with emo­tion­al matur­ity and social media. The illu­sion of safety we gain from sit­ting behind a key­board in anonym­ity exposes our immaturity.
SpinCTRL (Substack)

The Weekly Spin /​​ No. 3

In this week’s pub­lic rela­tions roundup, I dis­cuss media logic, pseudos­cience, pub­lic affairs, social media, pub­li­city, and the para­dox of prominence.
SpinCTRL (Substack)

The Weekly Spin /​​ No. 2

In this week’s pub­lic rela­tions roundup, I dis­cuss the power of visu­als, issues man­age­ment, intern­al com­mu­nic­a­tion, PR research, and the halo effect.
SpinCTRL (Substack)

The Weekly Spin /​​ No. 1

In this week’s pub­lic rela­tions roundup, I dis­cuss pub­lic affairs, social media, tech­no­logy, pub­li­city, and the amp­li­fic­a­tion hypothesis.
Online Subcultures

Doctor Spin’s List of PR Blogs (2024)

This is my list of PR blogs (2024). I keep this list updated with act­ive PR blogs on pub­lic rela­tions, cor­por­ate com­mu­nic­a­tions, and digit­al influence. 
The PR Agenda

I’m Not a Journalist

“Please com­ment on cur­rent events.” No, I’m not a journ­al­ist. I won’t prom­ise any­one edit­or­i­al ser­vices, and I cher­ish the priv­ilege of not hav­ing opinions.
PR Trends

The AI Content Explosion

We’re facing an AI con­tent explo­sion of epic pro­por­tions. To suc­ceed with PR, organ­isa­tions must focus on cre­at­ing bet­ter con­tent — not more of the same.
New Technologies

How AI Will Destroy Capitalism

Should we find ways to make cap­it­al­ism work as we face numer­ous AI chal­lenges — or should we seek an altern­ate eco­nom­ic sys­tem for the future of humanity?

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