Hi! My name is Jerry Silfwer. I’m a Swede based in Stockholm but have also lived in New York, Paris, London, and Munich. I’m pas­sion­ate about PR, and this is my online base camp.

I am the CEO of Spin Factory, a digit­al PR agency, and the KIX Communication Index, a tool research­ers at Mid Sweden University developed to meas­ure com­mu­nic­a­tion matur­ity.

I have 20+ years of exper­i­ence mak­ing B2B and B2C brands known world­wide. Here at Doctor Spin, I share pub­lic rela­tions- and media sci­ence insights.

Since 2010, I’ve been mar­ried to Lisah Silfwer, a nation­al news anchor and journ­al­ist, and since 2014, we have a son, Jack.

Both my wife and I are photo enthu­si­asts. That’s why you’ll see lots of nature pho­tos around here. (Better than bor­ing stock pho­tos, I reckon.)

This poem sums up my life philosophy.

But that’s more than enough about me. I’d love to know more about you, so please feel free to email me — even if it’s just to say hi.