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Digital-Firstby jerry silfwer

Are you look­ing to improve your digit­­al-first strategy? Check out my dif­fer­ent tips on how to use digit­al PR strategies in your work.

Digital-First

The Electronic Age and The End of the Gutenberg Galaxy

According to Marshall McLuhan, the Oral Tribe Culture was fol­lowed by the Manuscript Culture and then the Gutenberg Galaxy. Now, we live in the Electronic Age.
Digital-First

PR Case Study: The Facebook Like Button

The Facebook Like but­ton is one of the most influ­en­tial PR cam­paigns ever. The impact has been sig­ni­fic­ant cul­tur­ally, struc­tur­ally, eco­nom­ic­ally etc.
Digital-First

The Online Basecamp

Your brand web­site should be your online base­camp; a place for like-minded people to come togeth­er, test ideas, put up your roadmaps and go over your logs.
Digital-First

What is Digital PR?

Digital PR is a pub­lic rela­tions spe­cial­isa­tion focused on online chan­nels to achieve com­mu­nic­a­tion object­ives and a key part of the Stakeholder Model.
Digital-First

Email Communications is Criminally Underrated (Still)

Email com­mu­nic­a­tions are still — and will likely con­tin­ue to be — the most under­rated of all avail­able digit­al chan­nels. How do we make email work for PR?
Digital-First

Enter the Money Web (2016 – Present)

I met with a glob­al invest­ment firm and four oth­er chief strategists from digit­al agen­cies. From these talks, I pre­dict the Money Web.
Digital-First

Facebook is our Spinning Jenny

Standing on the threshold of a revolu­tion, what would you do? If Facebook is our Spinning Jenny, the revolu­tion has only just begun.
Digital-First

Digital-First is the Way

Digital first is the new paradigm, because if busi­ness works in the com­plex world of social media, it will work every­where else as well.

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