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The PR Blog

Digital PR for a Wired World

All Articles on The PR Blog

The Content Attention Pyramid (CAP)

What can we learn from the con­tent atten­tion pyr­am­id?. There’s no “stand­ing still” in social media pub­lish­ing. If you stand still and neg­lect the need…

How To Succeed in Social Media as a Business

How do you suc­ceed in social media as a busi­ness? The answer is prob­ably not what most organ­isa­tions think. Most organ­isa­tions think that social media…

The Firehose of Falsehood Propaganda Model

The fire­hose of false­hood pro­pa­ganda mod­el is not only a com­mu­nic­a­tions tac­tic; it is an engin­eered col­lapse of shared real­ity, executed at scale and speed. 

From Lügenpresse to Fake News

‘Fake news’ accus­a­tions can be traced back to Lügenpresse, trans­lated from German as “lying press.” Both terms are used to dis­cred­it incon­veni­ent media outlets.

The Age of Epistemic Solipsism

Epistemic sol­ipsism explores how online algorithms and echo cham­bers fosters a cul­ture where indi­vidu­als treat their per­son­al beliefs as self-evid­ent truths.

Digital Sharecropping

Digital share­crop­ping is the phe­nomen­on where con­tent cre­at­ors or organ­isa­tions cre­ate con­tent on plat­forms they do not own and have little con­trol over.

Examples of PR Disasters

PR dis­asters occur when mis­steps leads to pub­lic back­lash, repu­ta­tion dam­age, and loss of pub­lic trust. Here’s a list of infam­ous PR dis­asters to learn from.

Distributive vs Integrative Negotiation

Distributive nego­ti­ation is zero-sum, while integ­rat­ive nego­ti­ation seeks win-win solu­tions. History shows when each works best in dip­lomacy and busi­ness deals.

The Laser Focus PR Strategy

The laser focus PR strategy is about dom­in­at­ing a niche so effect­ively that your brand becomes the go-to name in that space. It’s a brave strategy to go narrow.