It seems Donald Trump might be using Steve Bannon’s “muzzle velocity” PR strategy by “flooding the zone” to make news media choke on its own media logic.
Seriality explains why some publics remain passive and fragmented while other publics suddenly unite and “click” into place. It’s a matter of context.
Perception management is a PR approach that shapes narratives to influence how publics interpret and responds to information, events, or organisations.
Many struggle with emotional maturity and social media. The illusion of safety we gain from sitting behind a keyboard in anonymity exposes our immaturity.
Social media must be managed. For some, it is an easy-going playground far removed from everyday life. However, for organisations, social media is very real.
With so many new technologies and social networks being R&D‑driven tech giants, it’s easy to assume that social media algorithms are complex works of wonder.
Subscriber counts matter less and less. Earning trust over time gets the algorithmic backseat, while sensational pieces of content get the royal treatment.
There are content surfers and content divers. Your website will naturally attract more content surfers than content divers — but the latter is more valuable.
A landing page is a single-purpose web page stripped of standard menus and sidebars with a single call-to-action to match the visitor’s demonstrated intent.
