Hi! My name is Jerry Silfwer. I’m a Swede based in Stockholm, but I’ve lived and worked in both New York and Paris with glob­al brands and star­tups. This is my online basecamp.

I have 17+ years exper­i­ence of mak­ing B2B/​B2C brands known around the world. I know how your story should be told and how to punch through the media noise.

My time is divided between my PR agency Spin Factory and my role as CEO for KIX Index, a research-developed tool for meas­ur­ing com­mu­nic­a­tion maturity.

I’m also a photo enthu­si­ast. That’s why you’ll see lots of nature pho­tos around here. (They don’t have any­thing to do with the PR art­icles, but bet­ter than bor­ing stock pho­tos, right?)

Here on Doctor Spin, I share stra­tegic insights on pub­lic rela­tions and media sci­ence. Let’s con­nect today!