The firehose of falsehood propaganda model is not only a communications tactic; it is an engineered collapse of shared reality, executed at scale and speed.
‘Fake news’ accusations can be traced back to Lügenpresse, translated from German as “lying press.” Both terms are used to discredit inconvenient media outlets.
Epistemic solipsism explores how online algorithms and echo chambers fosters a culture where individuals treat their personal beliefs as self-evident truths.
Digital sharecropping is the phenomenon where content creators or organisations create content on platforms they do not own and have little control over.
PR disasters occur when missteps leads to public backlash, reputation damage, and loss of public trust. Here’s a list of infamous PR disasters to learn from.
Distributive negotiation is zero-sum, while integrative negotiation seeks win-win solutions. History shows when each works best in diplomacy and business deals.
The laser focus PR strategy is about dominating a niche so effectively that your brand becomes the go-to name in that space. It’s a brave strategy to go narrow.
Getting people to a “big yes” via a series of “small yeses” is key for the yes ladder PR strategy. It promotes strategic, practical, and long-term priorities.
It seems Donald Trump might be using Steve Bannon’s “muzzle velocity” PR strategy by “flooding the zone” to make news media choke on its own media logic.
