The PR Blog

Digital PR insights for a wired world

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Zeno and Stoic Ideas for Public Relations

The Cypriot mer­chant Zeno of Citium is often cred­ited as the founder of Stoicism. Could Zeno’s ideas on Stoicism influ­ence pub­lic rela­tions? I sure think so!

The Online Brain Hypothesis

The online brain hypo­thes­is raises con­cerns about atten­tion spans, but more research is needed to get a clear­er pic­ture of how social media affects our brains.

Attention Spans in the Social Media Age

The myth of shrink­ing atten­tion spans misses the point — it’s not short­er, just more select­ive. However, social media exploits the way our atten­tion works.

Symbolic Pacing in Communicative Leadership

Discover the power of sym­bol­ic pacing in your com­mu­nic­at­ive lead­er­ship. Stepping back empowers your team while step­ping up builds trust and resilience.

The Ritual of Giving Instructions

Learn why giv­ing instruc­tions is a ritu­al. Discover how sep­ar­at­ing inform­al dis­cus­sions from dir­ect­ive actions enhances clar­ity and psy­cho­lo­gic­al safety.

Speak First: A Simple Yet Powerful Leadership Hack

Speak first. Learn how this simple yet effect­ive lead­er­ship hack can boost your team’s con­fid­ence, estab­lish dir­ec­tion, and foster a col­lab­or­at­ive environment.

The Digital Transformation Hierarchy

The digit­al trans­form­a­tion jour­ney isn’t a straight line — the digit­al trans­form­a­tion hier­archy is a series of stages, each stage build­ing on the last.

Digital Transformation: Overview

Digital trans­form­a­tion is a chal­len­ging pro­cess driv­en by advanced digit­al tech­no­lo­gies requir­ing sig­ni­fic­ant organ­isa­tion­al change and adaptation.

The Norman Axiom

“Correct” isn’t neces­sar­ily good pub­lic rela­tions. Some people argue that their actions should­n’t res­ult in bad pub­lic rela­tions because they’re a) leg­ally in the clear…
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