Word-of-Mouth

The Publics in Public Relations

The psychologist John Dewey (1859-1852) formulated the concept of publics as a result of situational stimuli.

What is Public Relations?

Can there be a unifying definition of public relations? This is the story about the difficulties of finding that definition.

The PESO Model — Paid, Earned, Shared, and Owned Media

The PESO model (paid, earned, shared, owned) is a popular classification used to distinguish between various types of media from a corporate perspective.

5 Communication Strategies That Will Be Successful in 2021

Getting your communication strategies right from the start is more important than ever—especially in 2021. Here are five of those strategies.

Facebook Zero — Your First Fix Was Free

Those Facebook fans you paid once to acquire, you must now pay twice to reach. Time to adapt to "Facebook Zero."