Woke Capitalism

How To Navigate the Culture War

There’s a cul­ture war raging for our minds. As a busi­ness, do you side with the alt-left or the alt-right — or do you try to find a way to stay clear?

How to Speak with Social Activists

Social act­iv­ists are every­where on social media. “Why does­n’t your brand speak out against X?” Here’s how to speak with them using the high road tonality.