Woke Capitalism

Woke Capitalism is a PR Problem, Too

Woke capitalism is influencing a growing number of PR professionals and pushing them to forget about one thing — the business function.

How To Navigate the Moral War

There’s a moral war raging for our minds. As a business, do you side with the alt-left or the alt-right—or do you find a way to stay clear?

How to Speak with Social Activists

Social activists are everywhere on social media. ”Why doesn't your brand speak out against X?" Here's how to speak with them using the Superhero Tonality.