Viral Coefficient

How To Build a Viral Loop (Using Mathematics)

Do you aspire to design a viral loop for your business? Bring out your calculator — it's time for viral math.

Why Small Numbers Matter in Digital PR

The mindset of small numbers will help you succeed with inbound marketing in a world obsessed with big numbers.

Media Logic is Dead, Long Live Media Logic

While mass media pushes its media logic onto the population, the networked agenda-setting process is being dictated by algorithms based on user behaviours.