Thought Leadership

Thought Leadership is a Remarkable PR Strategy for B2B

To succeed with thought leadership as a PR strategy, you must seek the role of a servant, a challenging position for anyone in a position of superiority.

Stoic Philosophy for PR Professionals

Based on stoic philosophy for PR, obstacles must be seen as opportunities to grow. In this view, hardships will be powerful tools for conquering public opinion.

Adobe Summit 2014: My conference report

Key takeaways from my conversation with David Edelman, McKinsey Digital, at the Adobe Summit 2014 in London.

Strugglers and Smugglers

There are Strugglers and Smugglers. Strugglers are tight and disciplined and they never skip a beat in achieving success. Smugglers are nothing like that.

No Brand Community for You

Is your brand alone? In the age of algorithms, no brand can punch through the noise all by themselves. They need the help of a brand community.