The Silent Miners

A Data Warehouse for Every Communication Departement

Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.

Why Future Superbrands Will Be Virtual Town Squares

Will there be superbrands also in the...

How Ghost Followers Destroy Your Social Accounts

How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.

The Splinternet — Mankind’s Battle for Control Over the Internet

The splinternet is the idea that the internet “splinters” into several different internets that aren’t connected to each other in any meaningful way.

The Techlash

In the wake of the Cambridge Analytica scandal, the era of the techlash against social networks and the internet has begun.