Survivorship Bias

58 Logical Fallacies and Cognitive Biases

We should strive to be less stupid by studying logical fallacies and cognitive biases. This is helpful in PR, too, since we deal with human communication daily.

Survivorship Bias — Abraham Wald and the WWII Airplanes

Don't let the success of others dictate your strategy. Survivorship bias is a common fallacy; at times it's better to study those who failed.

The Baader-Meinhof Phenomenon

Ever heard of the Baader-Meinhof phenomenon? It’s when you notice something out of the ordinary, only to notice it again short thereafter. And it’s weird.

5 Social Media Myths for Brands

I see many brands getting their marketing analysis wrong. We need to debunk these common social media myths.