Surround Strategy

How Content Themes Works — And Why You Should Use Them

What are content themes? And how should you use them? Using content themes makes it easier to plan your messaging for the year. And search engines love them!

The Surround Strategy

The surround strategy: In all digital channels at your disposal, for four consecutive weeks, you won't talk about anything except for your re-launched product.

My Content Marketing Experiment (That Got Me Into Trouble)

Content marketing doesn't have to be difficult. This simple strategy proves it — and you can use it, too.

Content Skyscrapers — The Powerhouse of Inbound Marketing

Poach existing search volumes by building Content Skyscrapers. It's a surefire way to succeed with content marketing.

A PR Framework for Startups

Getting traction for a bootstrapped startup can be tough. I've put together a startup roadmap for accelerated PR in a four-step process, including workshop material and spreadsheets.