Surround Message

How Content Themes Works — And Why You Should Use Them

What are content themes? And how should you use them? Using content themes makes it easier to plan your messaging for the year. And search engines love them!

Your Strategy is Bullshit

Your strategy is bullshit, unfortunately. However, this one-page strategy template will help you create real strategies that will help you win.

The Digital-First Politician

A playbook for the digital-first politician. Are your local politicians keeping up with the times?

How To Build Your Personal Brand

We all have the tools we need to build our personal brands. And by using this personal brand framework, you can, too.

The Surround Strategy

The surround strategy: In all digital channels at your disposal, for four consecutive weeks, you won't talk about anything except for your re-launched product.