Strategic Communication

The Publics in Public Relations

The psychologist John Dewey (1859-1852) formulated the concept of publics as a result of situational stimuli.

What is Public Relations?

Can there be a unifying definition of public relations? This is the story about the difficulties of finding that definition.

Taking On a Stupid Majority — The Ultimate Underdog PR Strategy

Identify a stupid majority and join forces with the smart minority to bring the giants down. It might just become the finest PR work of your career.

How To Fight Populism

Populism is brewing in many Western democracies. Is there a way to fight back? It may be too late—at least this time around.

Slow Storytelling is Returning

Slow storytelling is not dead. Thanks to the internet, it’s more alive than ever before. The idea that the internet is only for fast-paced content is a myth.