Stakeholders

The Publics in Public Relations

The psychologist John Dewey (1859-1852) formulated the concept of publics as a result of situational stimuli.

What is Public Relations?

Can there be a unifying definition of public relations? This is the story about the difficulties of finding that definition.

Critical Mass in Social Media — How Many Followers Do You Need?

It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.

Public Relations Explained for C-level Executives

As C-level executives, how do you best understand the value of public relations for your brand? And how do you understand PR success?

How to Properly Classify Stakeholders in Public Relations

Stakeholders are a central part of public relations. The PR function must find a balance in developing and managing their various information needs.