Spray-and-Pray

3 Ways to Improve Your Storytelling (in 15 Minutes)

How do you improve your storytelling? These simple scripts will help you — in less than 15 minutes.

The Surround Strategy

The surround strategy: In all digital channels at your disposal, for four consecutive weeks, you won't talk about anything except for your re-launched product.

All Those Lousy Press Releases (Killing Us Softly)

The annoying corporate habit of mindlessly promoting lousy press releases with unclear call-to-actions. Just stop, please.

PR Interview — “Some senior PR professionals should be ashamed, really”

Got some questions related to public relations from PR professional Rodrigo Capella for his public relations blog, PR Interview.