Spiral of Silence

58 Logical Fallacies and Cognitive Biases

We should strive to be less stupid by studying logical fallacies and cognitive biases. This is helpful in PR, too, since we deal with human communication daily.

How Social Media Divides Us

How social media divides us—is it becoming a breeding ground for hate groups, fake news, and click-baits?

The Perfect PR Masters Degree for Spin Doctors

What would an ideal PR masters degree curriculum for future spin doctors look like? This is a suggested 4,5-year program.

The Spiral of Silence

Elisabeth Noelle-Neumann's well-documented theory on the spiral of silence (1974) explains why fear of isolation might serve the emergence of populism.

How to Speak with Social Activists

Social activists are everywhere on social media. ”Why doesn't your brand speak out against X?" Here's how to speak with them using the Superhero Tonality.