Spin Doctor

What is Public Relations?

Can there be a unifying definition of public relations? This is the story about the difficulties of finding that definition.

Taking On a Stupid Majority — The Ultimate Underdog PR Strategy

Identify a stupid majority and join forces with the smart minority to bring the giants down. It might just become the finest PR work of your career.

My 175K+ TEDx Talk — A Simple Recipe for PR Success

Public relations on TEDx: Why brands should target a stupid majority to attract the active support of a smart minority.

12 Essential PR Movies Every Spin Doctor Should Watch

Fancy a movie marathon with plenty of spin doctors? Here's a list of PR movies for all you propagandists and public relations professionals.

How To Build a Viral Loop (Using Mathematics)

Do you aspire to design a viral loop for your business? Bring out your calculator — it's time for viral math.