Social Object

The Engagement Pyramid

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.

How To Build a Viral Loop (Using Mathematics)

Do you aspire to design a viral loop for your business? Bring out your calculator — it's time for viral math.

Facebook Zero — Your First Fix Was Free

Those Facebook fans you paid once to acquire, you must now pay twice to reach. Time to adapt to "Facebook Zero."

The Perfect PR Masters Degree for Spin Doctors

What would an ideal PR masters degree curriculum for future spin doctors look like? This is a suggested 4,5-year program.

Dark Social — The Online Interaction We Just Can’t See

Enter dark social—Alexis Madrigal, the senior editor at The Atlantic, might have coined a new buzzword amongst social media marketing professionals.