Social Media Monitoring

Social Media Algorithms and How They Rule Our Lives

We all know how social media algorithms work, right? Well, there's a lot about them that we don't know—especially when it comes to their filters.

A Data Warehouse for Every Communication Departement

Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.

Dark Social — The Online Interaction We Just Can’t See

Enter dark social—Alexis Madrigal, the senior editor at The Atlantic, might have coined a new buzzword amongst social media marketing professionals.

The Techlash

In the wake of the Cambridge Analytica scandal, the era of the techlash against social networks and the internet has begun.

PR Interview — “Some senior PR professionals should be ashamed, really”

Got some questions related to public relations from PR professional Rodrigo Capella for his public relations blog, PR Interview.