Social Media Intelligence

How To Categorise Influencers — Nano, Micro, Macro, Mega

How do you categorise influencers in social media? A standardised terminology is now emerging. But is it any good? Learn the model's strengths and weaknesses.

Social Media Algorithms and How They Rule Our Lives

We all know how social media algorithms work, right? Well, there's a lot about them that we don't know—especially when it comes to their filters.

A Data Warehouse for Every Communication Departement

Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.

Facebook Zero — Your First Fix Was Free

Those Facebook fans you paid once to acquire, you must now pay twice to reach. Time to adapt to "Facebook Zero."

Digital-First is the Way

Digital first is the new paradigm, because if business works in the complex world of social media, it will work everywhere else as well.