Social Algorithm

Social Media Algorithms and How They Rule Our Lives

We all know how social media algorithms work, right? Well, there's a lot about them that we don't know—especially when it comes to their filters.

The Engagement Pyramid

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.

How Social Media Divides Us

How social media divides us—is it becoming a breeding ground for hate groups, fake news, and click-baits?

5 Communication Strategies That Will Be Successful in 2021

Getting your communication strategies right from the start is more important than ever—especially in 2021. Here are five of those strategies.

How Ghost Followers Destroy Your Social Accounts

How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.