Small Ask

58 Logical Fallacies and Cognitive Biases

We should strive to be less stupid by studying logical fallacies and cognitive biases. This is helpful in PR, too, since we deal with human communication daily.

The Engagement Pyramid

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.

Beware of Conversion Cannibalism

Does your front page suffer from conversion cannibalism? Most organisations put way too much content on their front pages.

The Priming Wheel — 12 Steps to Yes

I’ve studied successful email autoresponder sequences and identified a series of recurring themes. Get the customer ready to buy using this priming wheel.