Silent Majority

58 Logical Fallacies and Cognitive Biases

We should strive to be less stupid by studying logical fallacies and cognitive biases. This is helpful in PR, too, since we deal with human communication daily.

Taking On a Stupid Majority — The Ultimate Underdog PR Strategy

Identify a stupid majority and join forces with the smart minority to bring the giants down. It might just become the finest PR work of your career.

5 Major PR Trends in 2021

Which are the five main PR trends in 2021? I’ve listed the five biggest PR trends in 2021 and highlighted why they are important.

How To Navigate the Moral War

There’s a moral war raging for our minds. As a business, do you side with the alt-left or the alt-right—or do you find a way to stay clear?