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The Ikigai Self-Test

Like many others, I'm fascinated by the concept of ikigai (生き甲斐). Use this ikigai self-test to evaluate the direction of your life.

A PR Framework for Startups

Getting traction for a bootstrapped startup can be tough. I've put together a startup roadmap for accelerated PR in a four-step process, including workshop material and spreadsheets.

Dark Social — The Online Interaction We Just Can’t See

Enter dark social—Alexis Madrigal, the senior editor at The Atlantic, might have coined a new buzzword amongst social media marketing professionals.

The Stockholm Accords 2010 — My Conference Report

Ah, Stockholm! I'm sitting here at the conference...