How To Build a Viral Loop (Using Mathematics)

Do you aspire to design a viral loop for your business? Bring out your calculator — it's time for viral math.

Social Media Marketing Budgets (and How To Completely Waste Them)

Social media marketing budgets are often wasted — despite good intentions. Which are the typical pitfalls should you avoid?

9 Types of Social Objects and How To Use Them for PR

Social objects matter in PR; getting people to talk with each other about strategically chosen topics is a cornerstone in modern PR.