Reputation Management

What is Public Relations?

Can there be a unifying definition of public relations? This is the story about the difficulties of finding that definition.

5 Major PR Trends in 2021

Which are the five main PR trends in 2021? I’ve listed the five biggest PR trends in 2021 and highlighted why they are important.

Why I Hate Bell Pottinger’s Dreadful Non-Apology

The reputation management agency Bell Pottinger issues an apology that isn't a real apology. And I hate every word of it.

A Community Manager’s Job Description

What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.

How to Deal with Online Trolls

Here's how to deal with online trolls who are messing around with your company, whether in social media, comment sections, or forums.