Public Relations

The Publics in Public Relations

The psychologist John Dewey (1859-1852) formulated the concept of publics as a result of situational stimuli.

58 Logical Fallacies and Cognitive Biases

We should strive to be less stupid by studying logical fallacies and cognitive biases. This is helpful in PR, too, since we deal with human communication daily.

How To Write a Blogger Outreach Email (Including Two Scripts)

Examples of how to write blogger outreach emails that will get influencers interested in your pitch.

What is Public Relations?

Can there be a unifying definition of public relations? This is the story about the difficulties of finding that definition.

Taking On a Stupid Majority — The Ultimate Underdog PR Strategy

Identify a stupid majority and join forces with the smart minority to bring the giants down. It might just become the finest PR work of your career.