Public Relations Research

The Engagement Pyramid

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.

The PESO Model — Paid, Earned, Shared, and Owned Media

The PESO model (paid, earned, shared, owned) is a popular classification used to distinguish between various types of media from a corporate perspective.

How to Properly Classify Stakeholders in Public Relations

Stakeholders are a central part of public relations. The PR function must find a balance in developing and managing their various information needs.

The Perfect PR Masters Degree for Spin Doctors

What would an ideal PR masters degree curriculum for future spin doctors look like? This is a suggested 4,5-year program.

PR Beyond the Industrial Revolution

For PR to one day move beyond the industrial revolution is in itself not a failure—it's an accomplishment.