Public Opinion

The Publics in Public Relations

The psychologist John Dewey (1859-1852) formulated the concept of publics as a result of situational stimuli.

Conversion Theory — The Disproportionate Influence of Minorities

The conversion theory explains why minorities, despite smaller numbers, can defeat majorities simply by holding their opinions more strongly.

Social Media Algorithms and How They Rule Our Lives

We all know how social media algorithms work, right? Well, there's a lot about them that we don't know—especially when it comes to their filters.

How Social Media Divides Us

How social media divides us—is it becoming a breeding ground for hate groups, fake news, and click-baits?

Does Spin Suck?

What does it mean to "spin" something in public relations — and does spin suck? Here's why spin is a good thing.