Public Affairs

What is Public Relations?

Can there be a unifying definition of public relations? This is the story about the difficulties of finding that definition.

The Digital-First Politician

A playbook for the digital-first politician. Are your local politicians keeping up with the times?

Programmatic Brainwashing — The Perils of Creepy Micro-Targeting

A startup is exploring psychological ad campaigns to micro-target individuals. Will programmatic brainwashing become a thing?

The Perfect PR Masters Degree for Spin Doctors

What would an ideal PR masters degree curriculum for future spin doctors look like? This is a suggested 4,5-year program.

PR Checklist for the Covid-19 Pandemic

Businesses are notoriously known for exaggerating positive news and to downplay negative news. In times of Covid-19, this is not a good strategy.