Programmatic Advertising

Critical Mass in Social Media — How Many Followers Do You Need?

It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.

The PESO Model — Paid, Earned, Shared, and Owned Media

The PESO model (paid, earned, shared, owned) is a popular classification used to distinguish between various types of media from a corporate perspective.

My 2017 Annual Review

Time for my 2017 annual review. The year of the midlife crisis.

Boom! — What happens when you take massive action in marketing

You need a massive action strategy to achieve massive success. Inspired by Tony Robbins, 'massive action' is also applicable for fast online growth.

The Future of Online News — Converting News Junkies into Premium Buyers

The future of online news doesn't include paywalls. Instead, news lovers should be enticed with a fuller experience version of what they came to find.