Priming

How To Be Persuasive

How to be more persuasive? It requires careful preparations, active listening—and understanding the cost of compliance for everyone involved.

Does Spin Suck?

What does it mean to "spin" something in public relations — and does spin suck? Here's why spin is a good thing.

The Priming Wheel — 12 Steps to Yes

I’ve studied successful email autoresponder sequences and identified a series of recurring themes. Get the customer ready to buy using this priming wheel.