Pre-Suasion

How To Be Persuasive

How to be more persuasive? It requires careful preparations, active listening—and understanding the cost of compliance for everyone involved.

Programmatic Brainwashing — The Perils of Creepy Micro-Targeting

A startup is exploring psychological ad campaigns to micro-target individuals. Will programmatic brainwashing become a thing?

The Priming Wheel — 12 Steps to Yes

I’ve studied successful email autoresponder sequences and identified a series of recurring themes. Get the customer ready to buy using this priming wheel.