Political Correctness

58 Logical Fallacies and Cognitive Biases

We should strive to be less stupid by studying logical fallacies and cognitive biases. This is helpful in PR, too, since we deal with human communication daily.

My Fucket List — My Bucket List of 23 Things to Never Do

It's popular to write bucket lists of things to do before you die. But why not also write a fucket list of things never to try?

Woke Journalism is Worse

In my opinion, it makes sense for journalism to be leaning towards the left. We just need our left-leaning journalists to be better leftists.

How To Navigate the Moral War

There’s a moral war raging for our minds. As a business, do you side with the alt-left or the alt-right—or do you find a way to stay clear?

How to Speak with Social Activists

Social activists are everywhere on social media. ”Why doesn't your brand speak out against X?" Here's how to speak with them using the Superhero Tonality.