Pitching
How To Write a Blogger Outreach Email (Including Two Scripts)
Examples of how to write blogger outreach emails that will get influencers interested in your pitch.
What is Public Relations?
Can there be a unifying definition of public relations? This is the story about the difficulties of finding that definition.
Public Relations in the Metaverse
Everyone has been buzzing about the Metaverse lately. Should we, as PR professionals, take the Metaverse seriously? It might be just another buzzword.
The Honeymoon Outreach PR Strategy: Influencer Relations 2.0
Add the honeymoon outreach technique to your PR toolbox and increase your influencer marketing success rate. Learn about the strategy here.
Magic Middle: The Nash Equilibrium of Influencer Outreach
Instead of going big every time, consider the Nash equilibrium and pitch Magic Middle Influencers instead.
