Pitching

How To Write a Blogger Outreach Email (Including Two Scripts)

Examples of how to write blogger outreach emails that will get influencers interested in your pitch.

What is Public Relations?

Can there be a unifying definition of public relations? This is the story about the difficulties of finding that definition.

The honeymoon outreach: How to improve your influencer outreach dramatically

Apply the honeymoon outreach technique and increase your influencer marketing success rate.

The Perfect PR Masters Degree for Spin Doctors

What would an ideal PR masters degree curriculum for future spin doctors look like? This is a suggested 4,5-year program.

Public Relations in the Metaverse

The Metaverse is a fresh buzzword circulating. Should we, as PR professionals, take the Metaverse seriously?