PESO Model

The Publics in Public Relations

The psychologist John Dewey (1859-1852) formulated the concept of publics as a result of situational stimuli.

What is Public Relations?

Can there be a unifying definition of public relations? This is the story about the difficulties of finding that definition.

The PESO Model — Paid, Earned, Shared, and Owned Media

The PESO model (paid, earned, shared, owned) is a popular classification used to distinguish between various types of media from a corporate perspective.

How to Properly Classify Stakeholders in Public Relations

Stakeholders are a central part of public relations. The PR function must find a balance in developing and managing their various information needs.

The PR Industry Needs More Than Just Better PR

You and I must save the PR industry. And there's only one way forward that's fast and agile enough—online education.