Persuasion Techniques

What is Public Relations?

Can there be a unifying definition of public relations? This is the story about the difficulties of finding that definition.

Conversion Theory — The Disproportionate Influence of Minorities

The conversion theory explains why minorities, despite smaller numbers, can defeat majorities simply by holding their opinions more strongly.

How To Be Persuasive

How to be more persuasive? It requires careful preparations, active listening—and understanding the cost of compliance for everyone involved.

11 Evil Leadership Techniques

These evil leadership techniques are kept as dark secrets by the select few, but they are accessible to everyone in a leadership position.

Alternative Facts and the Science Behind What People Believe

People want to believe — despite being proven wrong. In a world of 'alternative facts,' many fall victims to psychological delusions.