Online Influence

10 Storytelling Elements (Found in Almost All Great Stories)

Some storytelling elements keep coming back in all great old and new stories. Now, here they all are, collected in one infographic.

How To Write a Blogger Outreach Email (Including Two Scripts)

Examples of how to write blogger outreach emails that will get influencers interested in your pitch.

Conversion Theory — The Disproportionate Influence of Minorities

The conversion theory explains why minorities, despite smaller numbers, can defeat majorities simply by holding their opinions more strongly.

3 Ways to Improve Your Storytelling (in 15 Minutes)

How do you improve your storytelling? These simple scripts will help you — in less than 15 minutes.

How To Categorise Influencers — Nano, Micro, Macro, Mega

How do you categorise influencers in social media? A standardised terminology is now emerging. But is it any good? Learn the model's strengths and weaknesses.