Narcissistic Principle

OPA (Other People’s Audiences)

Getting in front of other people's audiences (OPA) is a cornerstone of digital PR—and it's the key to growing your online community fast.

The Narcissistic Principle—Why We Share in Social Media

To get shares in social media, you must leave something out, a gap for the sharer to fill in order to express themselves. It's the narcissistic principle.