Media Training

The Perfect PR Masters Degree for Spin Doctors

What would an ideal PR masters degree curriculum for future spin doctors look like? This is a suggested 4,5-year program.

7 Media Training Mistakes Even Professionals Make

Many leaders, politicians, and communication professionals invest in media training. Still, many media training mistakes are being made over and over.

Woke Capitalism is a PR Problem, Too

Woke capitalism is influencing a growing number of PR professionals and pushing them to forget about one thing — the business function.

Dear Journalist,

You seem to think that PR pros only care about publicity, but we don't. We have, however, begun seeing other people.

How to Write a PR Pitch

When writing a PR pitch, always begin by introducing yourself, clarify your affiliation, and ask for permission to state your business.