Media Relations

What is Public Relations?

Can there be a unifying definition of public relations? This is the story about the difficulties of finding that definition.

The Classic Press Release Template

Download the classic press release template here (zip bundle with Microsoft Word and Apple Pages included).

The Perfect PR Masters Degree for Spin Doctors

What would an ideal PR masters degree curriculum for future spin doctors look like? This is a suggested 4,5-year program.

Unique Selling Points Are Weird

Unique selling points are powerful, but as they have a finite shelf-life by design, we should always be careful not to make it only about them.

How To Pitch a PR Story to a Busy Broadcast Newsroom

It can be tricky to pitch a PR story to a busy broadcast newsroom. I'm a news anchor, and I want to give you my best tips on how to do it right.