Marketing Psychology

How To Be Persuasive

How to be more per­suas­ive? It requires care­ful pre­par­a­tions, act­ive listen­ing — and under­stand­ing the cost of com­pli­ance for every­one involved.

Stoic Philosophy for PR Professionals

Based on sto­ic philo­sophy for PR, obstacles must be seen as oppor­tun­it­ies to grow. In this view, hard­ships will be power­ful tools for con­quer­ing pub­lic opinion.