Marketing Psychology
Conversion Theory: The Disproportionate Influence of Minorities
The conversion theory explains why minorities, despite smaller numbers, can defeat majorities simply by holding their opinions more strongly.
How To Be Persuasive
How to be more persuasive? It requires careful preparations, active listening — and understanding the cost of compliance for everyone involved.
Programmatic Brainwashing is Coming Your Way
A startup is exploring psychological ad campaigns to micro-target individuals. Will programmatic brainwashing become a thing?
The Surround Message PR Strategy: Make the Box Smaller To Win
The surround message PR strategy: In all media channels, you won’t talk about anything except for your central PR message for at least one month.
Stoic Philosophy for PR Professionals
Based on stoic philosophy for PR, obstacles must be seen as opportunities to grow. In this view, hardships will be powerful tools for conquering public opinion.
