Marketing Psychology

Conversion Theory — The Disproportionate Influence of Minorities

The conversion theory explains why minorities, despite smaller numbers, can defeat majorities simply by holding their opinions more strongly.

How To Be Persuasive

How to be more persuasive? It requires careful preparations, active listening—and understanding the cost of compliance for everyone involved.

Programmatic Brainwashing — The Perils of Creepy Micro-Targeting

A startup is exploring psychological ad campaigns to micro-target individuals. Will programmatic brainwashing become a thing?

The Surround Strategy

The surround strategy: In all digital channels at your disposal, for four consecutive weeks, you won't talk about anything except for your re-launched product.

Stoic Philosophy for PR Professionals

Based on stoic philosophy for PR, obstacles must be seen as opportunities to grow. In this view, hardships will be powerful tools for conquering public opinion.