Marketing Automation

The Inbound Marketing Paradigm

When it comes to inbound marketing, most marketers think about conversion and softwares. But it's more — inbound is a new paradigm for marketing.

A PR Framework for Startups

Getting traction for a bootstrapped startup can be tough. I've put together a startup roadmap for accelerated PR in a four-step process, including workshop material and spreadsheets.

The Techlash

In the wake of the Cambridge Analytica scandal, the era of the techlash against social networks and the internet has begun.