Machine Learning

How I Used Machine Learning to Predict Soccer Games for 24 Months Straight

From a simple Python program and less than 10,000 lines of code, I still had made something that performed just as well as the market.

5 Major PR Trends in 2021

Which are the five main PR trends in 2021? I’ve listed the five biggest PR trends in 2021 and highlighted why they are important.

Social Media Algorithms and How They Rule Our Lives

We all know how social media algorithms work, right? Well, there's a lot about them that we don't know—especially when it comes to their filters.

Adobe Summit 2015: My conference report

The internet of one, auto tagging, anomaly detection, lookalike modeling, and more — from Adobe Summit 2015.

Why AI Won’t Replace Your PR Department Anytime Soon

AI will not replace your PR department anytime soon, but each brand will need fewer and fewer PR professionals to plan and run activities.