Influencer PR

How To Write a Blogger Outreach Email (Including Two Scripts)

Examples of how to write blogger outreach emails that will get influencers interested in your pitch.

How To Categorise Influencers — Nano, Micro, Macro, Mega

How do you categorise influencers in social media? A standardised terminology is now emerging. But is it any good? Learn the model's strengths and weaknesses.

Critical Mass in Social Media — How Many Followers Do You Need?

It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.

Top 10 Introvert Myths

There are plenty of introvert myths floating around in society. As an introvert, I think we must get better at eliminating these myths.

Social Media Fakers — They Seem So Perfect Online

People desperately seeking attention and validation through social media are at risk of becoming a sub-class of "social media fakers".